Advertising Major (ADVR), BA

Requirements

Liberal Arts: 44 Hours

All majors at Harding are required to complete the 47-hour Liberal Arts  program. The following Liberal Arts requirements are met within the content of the major:

• COMM 1010  satisfies 3 hours of Literacy and Expression.

Required:

• Student must pass ENG 1100  or ENG 1110  before enrolling in COMM courses numbered COMM 2300 and above.

Recommended:

• MATH 1200  is recommended to satisfy 3 hours of Inquiry, Investigation, and Reasoning.

Major: 63 Hours

Communication Core: 24 Hours

• COMM 1010 - Communication Principles Credit Hours: 3
• COMM 2000 - Media Software Tools Credit Hours: 3
• COMM 2950 - Internship Preparation Credit Hours: 1
• COMM 3200 - Communication Theory Credit Hours: 3
• COMM 3230 - Writing for Mass Media Credit Hours: 3
• COMM 3670-3673 - Communication Internship Credit Hours: 0-2

• (Must be taken for at least 1 hour to meet program requirements.)

• COMM 4120 - Communication Law Credit Hours: 3
• COMM 4150 - Communication Research Methods Credit Hours: 3
• COMM 4510 - Senior Seminar Credit Hours: 1
• COMM 4550 - Communication Ethics and Scripture Credit Hours: 3

Advertising: 39 Hours

• COMM 1400-1401 - Radio Practicum Credit Hours: 1
• COMM 1410-1411 - TV Practicum Credit Hours: 1
• COMM 1900 - Introduction to Advertising Credit Hours: 3
• COMM 1930 - Introduction to Public Relations Credit Hours: 3
• COMM 2200 - Photography Credit Hours: 3
• COMM 2250 - Video Production Credit Hours: 3
• COMM 3030 - Multimedia Advertising Credit Hours: 3
• COMM 3130-3131 - Advertising Practicum Credit Hours: 1
• COMM 3350 - Multimedia Storytelling Credit Hours: 3
• COMM 3380 - Digital Media Strategies Credit Hours: 3

• or MKTG 3490 - Electronic Marketing Credit Hours: 3 

• COMM 3590 - Media Graphics Credit Hours: 3

• or ART 2200 - Design Software & Production I Credit Hours: 3 

• COMM 4130 - Advertising Campaigns Credit Hours: 3
• MKTG 2400 - Principles of Marketing Credit Hours: 3

Remaining Bible/Electives: 15 Hours

COMM 4550  satisfies the Bible requirement in the semester it is taken. ​

See Bible Enrollment policy here. 

Total Hours: 122