Marketing Major (MKTG), BBA

Requirements

Liberal Arts: 44 Hours

All majors at Harding are required to complete the 47-hour Liberal Arts  program. The following Liberal Arts requirements are met within the content of the major:

• ECON 2010  satisfies 3 hours of Self and Society.

Recommended:

• MATH 1200  is strongly recommended to prepare for BUS 3265 .
• IB 3950  is recommended to satisfy 3 hours of Self and Society. 

Business Administration Core: 44 Hours

All Bachelor of Business Administration degree (B.B.A.) majors require a uniform Business Core of 44 hours. The purpose of the core is to provide an understanding of a generally recognized common body of knowledge in business. The Business Core consists of:

• ACCT 2050 - Financial Accounting Credit Hours: 3
• ACCT 2060 - Managerial Accounting Credit Hours: 3
• *  BUS 3265 - Quantitative Business Analysis Credit Hours: 3
• BUS 3170 - Legal Environment of Business Credit Hours: 3
• BUS 3500 - Business Communications Credit Hours: 3
• BUS 4350 - Christian Business Ethics Credit Hours: 2, 3

• (2 credit hours meet the major requirement.)

• ECON 2010 - Macroeconomics Credit Hours: 3
• ECON 2020 - Microeconomics Credit Hours: 3
• FIN 3430 - Managerial Finance Credit Hours: 3
• IS 2400 - Data Management Credit Hours: 3
• IS 3000 - Management Information Systems Credit Hours: 3
• MGT 3540 - Productions/Operations Management Credit Hours: 3
• MGT 3680 - Management and Organizational Behavior Credit Hours: 3
• MGT 4300 - Strategic Management Credit Hours: 3
• MKTG 2400 - Principles of Marketing Credit Hours: 3

Marketing Requirements: 27 Hours

• MKTG 3310 - Consumer Behavior Credit Hours: 3
• MKTG 3470 - Promotional Strategies Credit Hours: 3
• MKTG 4000 - Marketing Research Credit Hours: 3
• MKTG 4550 - Marketing Strategy Seminar Credit Hours: 3
• 3 hours of upper-level electives in the Paul R. Carter College of Business Administration  

Remaining Bible/Electives: 13 Hours

BUS 4350 , included in the Business Core above, satisfies the Bible requirement in the semester it is taken.

See Bible Class Enrollment policy here.  

Total Hours: 128

Graduate Credit Note(s):

Up to 12 hours of graduate credit in the Accelerated Management and Business Ethics, BBA/MBA  or 12 hours of graduate credit in the Accelerated Information Systems, BA/MS or BBA/MS  graduate programs may be used to satisfy the requirements for the BBA and BA within the Paul R. Carter College of Business Administration. Academic advising for the dual degree program is required. For additional information visit the Graduate School of Business website.

The following undergraduate courses have a graduate equivalent which are listed below:

• ACCT 3150 - Systems and Data Analytics Credit Hours: 3

• or ACCT 5520 - Systems and Data Analytics Credit Hours: 3 

• IB 4010 - Intercultural Business Leadership Credit Hours: 3

• or IB 5010 - Intercultural Business Leadership Credit Hours: 3 

• IS 3000 - Management Information Systems Credit Hours: 3

• or IS 5300 - Information Systems for Competitive Advantage Credit Hours: 3 

• IS 3050 - Principles of Information Security Management Credit Hours: 3

• or IS 5610 - Cybersecurity Fundamentals Credit Hours: 3 

• IS 3150 - Data Visualization and Analysis Credit Hours: 3

• or IS 5520 - Data Visualization Credit Hours: 3 

• IS 3200 - Business Systems Analysis and Design Credit Hours: 3

• or IS 5400 - Systems Analysis and Design Credit Hours: 3 

• IS 3400 - Project Management Credit Hours: 3

• or IS 5710 - Project Management Credit Hours: 3 

• IS 3620 - Information Security Policy and Governance Credit Hours: 3

• or IS 5620 - Information Security Policy and Governance Credit Hours: 3 

• IS 3630 - Cybersecurity Risk Management Credit Hours: 3

• or IS 5630 - Cybersecurity Risk Management Credit Hours: 3 

• IS 3640 - Computer Forensics Credit Hours: 3

• or IS 5640 - Computer Forensics Credit Hours: 3 

• IS 3800 - Database Design Credit Hours: 3

• or IS 5350 - Database Management Systems Credit Hours: 3  

• IS 4200 - Advanced Global Project Management Credit Hours: 3

• or IS 5720 - Global Project Management Credit Hours: 3  

• IS 4300 - Data Analytics Credit Hours: 3

• or IS 5540 - Applied Data Analytics Credit Hours: 3 

• IS 4500 - Certified Associate in Project Management (CAPM) Preparation Credit Hours: 3

• or IS 5750 - CAPM/PMP Exam Preparation Credit Hours: 3 

• MGT 3540 - Productions/Operations Management Credit Hours: 3

• or IS 5050 - Business Process Integration Credit Hours: 3 

• MGT 3680 - Management and Organizational Behavior Credit Hours: 3

• or MGT 5500 - Managing People and Organizations Credit Hours: 3 

• MGT 4300 - Strategic Management Credit Hours: 3

• or MGT 5680 - Corporate Strategy and Planning Credit Hours: 3  

• MGT 4400 - Business Leadership Credit Hours: 3

• or BUS 5400 - Business Leadership Credit Hours: 3