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Dec 09, 2024
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2024-2025 Academic Catalog
Marketing Major (MKTG), BBA
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Return to: Programs of Study
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Liberal Arts: 44 Hours
All majors at Harding are required to complete the 47-hour Liberal Arts program. The following Liberal Arts requirements are met within the content of the major:
- ECON 2010 satisfies 3 hours of Self and Society.
Recommended:
- MATH 1200 is strongly recommended to prepare for BUS 3265 .
- IB 3950 is recommended to satisfy 3 hours of Self and Society.
Business Administration Core: 44 Hours
All Bachelor of Business Administration degree (B.B.A.) majors require a uniform Business Core of 44 hours. The purpose of the core is to provide an understanding of a generally recognized common body of knowledge in business. The Business Core consists of:
Note(s):
* MATH 1200 is strongly recommended to fulfill the Liberal Arts requirement in math for all B.B.A. degree majors and serves as the prerequisite for this course.
Marketing Requirements: 27 Hours
Students will take the following core marketing classes and also choose one concentration. General Marketing Concentration
12 hours from: Marketing Analytics Concentration
Modern Marketing Promotion Concentration
Choose 3 courses from:
Professional Sales Concentration
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