Dec 04, 2024  
2024-2025 Academic Catalog 
    
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2024-2025 Academic Catalog
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COMM 1900 - Introduction to Advertising

An overview of the world of advertising. The foundation of advertising, the advertiser-agency partnership, the advertising environment, audience definition, research and planning, objectives, advertising strategies, and media choices. This course is a prerequisite for all other advertising courses.

Credit Hours: 3

Term Offered: Fall, Spring


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