Public Relations Major (PRO), BA

Public Relations majors study to become professional communicators. Organizations large and small need a strong communicator to help tell their story. Majoring in public relations means telling a story by learning how to use digital, print and broadcast media. Public relations is needed everywhere, including agencies, corporate offices, nonprofits, education, government and churches. Public relations graduates from Harding University are seen across the country as candidates for more than entry level jobs.

Our public relations majors are known nationally and internationally for their skill sets as well as their dedication to a moral and ethical life and career. Recent graduates serve at the highest levels of corporate communication as well as in solo entrepreneurial start-ups plugged in at a coffee shop. Some recent students have chosen graduate school where they have found assistantships and research opportunities.

Requirements

The Core: 44 Hours

All majors at Harding are required to complete the 47-hour Core Liberal Arts program. The following Core requirements are met within the content of the major:

COMM 1010 satisfies 3 hours of Literacy and Expression.

Required:

Student must pass ENG 1100 or ENG 1110 before enrolling in COMM courses numbered COMM 2300 and above.

Recommended:

MATH 1200 is recommended to satisfy 3 hours of Inquiry, Investigation, and Reasoning.
ECON 2010 or SOC 2030 is recommended to satisfy 3 hours Self and Society.

Major: 60 Hours

Communication Core: 24 Hours

COMM 1010 - Communication Principles Credit Hours: 3
COMM 2000 - Media Software Tools Credit Hours: 3
COMM 2950 - Internship Preparation Credit Hours: 1
COMM 3200 - Communication Theory Credit Hours: 3
COMM 3230 - Writing for Mass Media Credit Hours: 3
COMM 3670-3673 - Communication Internship Credit Hours: 0-2
(Must be taken for at least 1 hour to meet program requirements.)
COMM 4120 - Communication Law Credit Hours: 3
COMM 4150 - Communication Research Methods Credit Hours: 3
COMM 4510 - Senior Seminar Credit Hours: 1
COMM 4550 - Communication Ethics and Scripture Credit Hours: 3

Public Relations: 36 Hours

COMM 1400-1401 - Radio Practicum Credit Hours: 1
or COMM 1410-1411 - TV Practicum Credit Hours: 1
COMM 1930 - Introduction to Public Relations Credit Hours: 3
COMM 1900 - Introduction to Advertising Credit Hours: 3
or COMM 1950 - Introduction to Integrated Marketing Communication Credit Hours: 3
COMM 2200 - Photography Credit Hours: 3
COMM 2310 - News Writing Credit Hours: 3
COMM 2420-2421 - Newspaper Practicum Credit Hours: 1
COMM 2430-2431 - Yearbook Practicum Credit Hours: 1
COMM 3020 - Copy Editing Credit Hours: 3
COMM 3350 - Multimedia Storytelling Credit Hours: 3
COMM 3380 - Digital Media Strategies Credit Hours: 3
or MKTG 3490 - Electronic Marketing Credit Hours: 3
COMM 3590 - Media Graphics Credit Hours: 3
COMM 3610 - Nonverbal Communication Credit Hours: 3
or COMM 3620 - Small Group and Organizational Communication Credit Hours: 3
or COMM 3630 - Argumentation and Persuasion Credit Hours: 3
or COMM 3650 - Interpersonal Communication Credit Hours: 3
COMM 3830 - Public Relations Tactics Credit Hours: 3
COMM 4360 - Public Relations Campaigns and Case Studies Credit Hours: 3

Remaining Bible/Electives: 18 Hours

COMM 4550 satisfies the Bible requirement the semester it is taken.

See Bible Class Enrollment policy here .

Locations