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Jan 11, 2026
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IB 3950 - International Marketing
Integrates a “world citizen” perspective to develop and integrate marketing concepts and strategies. Development of the marketing mix in a multinational and global environment, including alliances, strategic partnering and interlinking methodologies. Incorporates sensitivity to cultural differences as part of the daily thought process associated with international marketing management and planning.
Prerequisite(s): MKTG 2400
Credit Hours: 3
Term Offered: Spring
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