Nov 27, 2024  
2023-2024 Academic Catalog 
    
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2023-2024 Academic Catalog [ARCHIVED CATALOG]

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MKTG 3490 - Electronic Marketing

This course examines selective technology aspects that can be integrated into the overall marketing strategy. Topics include aspects of electronic, internet, social media, and emerging technologies available to leverage for sustainable and competitive marketing and business advantage. Ethical implications will be discussed.

Prerequisite(s): MKTG 2400 

Credit Hours: 3

Term Offered: Fall


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