May 20, 2024  
2023-2024 Academic Catalog 
    
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2023-2024 Academic Catalog
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IB 3950 - International Marketing

Integrates a “world citizen” perspective to develop and integrate marketing concepts and strategies. Development of the marketing mix in a multinational and global environment, including alliances, strategic partnering and interlinking methodologies. Incorporates sensitivity to cultural differences as part of the daily thought process associated with international marketing management and planning.

Prerequisite(s): MKTG 2400 

Credit Hours: 3

Term Offered: Fall, Spring


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