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    Harding University
   
 
  Aug 17, 2022
 
2022-2023 Academic Catalog 
  
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2022-2023 Academic Catalog

Marketing Major (MKTG), BBA


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Requirements


Liberal Arts: 44 Hours


All majors at Harding are required to complete the 47-hour Liberal Arts  program. The following Liberal Arts requirements are met within the content of the major:

  • ECON 2010  satisfies 3 hours of Self and Society.

Recommended:

  • MATH 1200  is strongly recommended to prepare for BUS 3265 .
  • IB 3950  is recommended to satisfy 3 hours of Self and Society. 

Business Administration Core: 44 Hours


All Bachelor of Business Administration degree (B.B.A.) majors require a uniform Business Core of 44 hours. The purpose of the core is to provide an understanding of a generally recognized common body of knowledge in business. The Business Core consists of:

Note(s):


* MATH 1200  is strongly recommended to fulfill the Liberal Arts requirement in math for all B.B.A. degree majors and serves as the prerequisite for this course.

Marketing Requirements: 27 Hours


Students will take the following core marketing classes and also choose one concentration.

General Marketing Concentration


12 hours from:

Marketing Analytics Concentration


Modern Marketing Promotion Concentration


Choose 3 courses from:

Professional Sales Concentration


Remaining Bible/Electives: 13 Hours


BUS 4350 , included in the Business Core above, satisfies the Bible requirement in the semester it is taken.

See Bible Class Enrollment policy here .

Total Hours: 128


Graduate Credit Note(s):


Up to 12 hours of graduate credit in the Accelerated Management and Business Ethics, BBA/MBA  or 12 hours of graduate credit in the Accelerated Information Systems, BA/MS or BBA/MS  graduate programs may be used to satisfy the requirements for the BBA and BA within the Paul R. Carter College of Business Administration. Academic advising for the dual degree program is required. For additional information visit the Graduate School of Business website.

The following undergraduate courses have a graduate equivalent which are listed below:

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