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    Harding University
  Mar 30, 2023
2021-2022 Academic Catalog 
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2021-2022 Academic Catalog [Archived Catalog]

Marketing Major (MKTG), BBA

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Liberal Arts: 53 Hours



  • ECON 2010  is required in the Business core.

Business Administration Core: 41 Hours

All Bachelor of Business Administration degree (B.B.A.) majors require a uniform Business Core of 41 hours. ECON 2010 ** does satisfy 3 hours of the Liberal Arts program, and is counted above. The purpose of the core is to provide understanding of a generally recognized common body of knowledge in business. The Business Core consists of:


* MATH 1200  is strongly recommended to fulfill the Liberal Arts requirement in math for all B.B.A. degree majors and serves as the prerequisite for this course.

** ECON 2010  is part of the Liberal Arts program.

Marketing Requirements: 27 Hours

Students will take the following core marketing classes and also choose one concentration.

General Marketing Concentration

12 hours from:

Marketing Analytics Concentration

Modern Marketing Promotion Concentration

Choose 3 courses from:

Professional Sales Concentration

Remaining Bible/Electives: 7 Hours

BUS 4350 , included in the Business Core above, satisfies the Bible requirement in the semester it is taken.

See Bible Class Enrollment policy here .

Total Hours: 128

Graduate Credit Note(s):

Up to 9 hours of graduate credit in the Management and Business Ethics (MBA)  or 12 hours of graduate credit in the Information Systems (MSIS)  graduate programs may be used to satisfy the requirements for the BBA. Academic advising for the dual degree program is required. For additional information visit the Graduate School of Business website.

A list of the dual credit courses for the BBA-MBA  and BBA-MSIS  is available by clicking on the program link.

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