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    Harding University
   
 
  Dec 11, 2019
 
2019-2020 Academic Catalog 
  
2019-2020 Academic Catalog

Marketing Major (MKTG), BBA


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Requirements


Liberal Arts: 53 Hours


Recommended:

Required:

  • ECON 2010  is required in the Business core.

Business Administration Core: 41 Hours


All Bachelor of Business Administration degree (B.B.A.) majors require a uniform Business Core of 41 hours. ECON 2010 ** does satisfy 3 hours of the Liberal Arts program, and is counted above. The purpose of the core is to provide understanding of a generally recognized common body of knowledge in business. The Business Core consists of:

Note(s):


* MATH 1200  is strongly recommended to fulfill the Liberal Arts requirement in math for all B.B.A. degree majors and serves as the prerequisite for this course.

** ECON 2010  is part of the Liberal Arts program.

Marketing Requirements: 27 Hours


Students will take the following core marketing classes and also choose one concentration.

General Marketing Concentration


12 hours from:

Marketing Analytics Concentration


Modern Marketing Promotion Concentration


Students must take MKTG 3490 and then choose three of the five remaining classes.

Professional Sales Concentration


Remaining Bible/Electives: 7 Hours


BUS 4350 , included in the Business Core above, satisfies the Bible requirement in the semester it is taken. See Bible Class Enrollment policy here .

Total Hours: 128


Graduate Credit Note(s):


Up to 12 hours of graduate credit in the Management and Business Ethics (MBA)   or Information Systems (MSIS)  graduate programs may be used to satisfy the requirements for the BBA. Academic advising for the dual degree program is required. For additional information visit the Graduate School of Business website.

A list of the dual credit courses for the BBA-MBA  and BBA-MSIS   is available by clicking on the program link.

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