May 09, 2024

2023-2024 Academic Catalog

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2023-2024 Academic Catalog

Marketing Minor (for nonbusiness majors)

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Requirements

18 hours, including:

BUS 2040 - Business Accounting Credit Hours: 3
MKTG 2400 - Principles of Marketing Credit Hours: 3
MKTG 3310 - Consumer Behavior Credit Hours: 3
MKTG 3470 - Promotional Strategies Credit Hours: 3

6 hours from:

MKTG 3490 - Electronic Marketing Credit Hours: 3
MKTG 3850 - Services Marketing Credit Hours: 3
MKTG 4000 - Marketing Research Credit Hours: 3
MKTG 4550 - Marketing Strategy Seminar Credit Hours: 3
PRS 3360 - Principles of Sales Credit Hours: 3
PRS 3710 - Relationship Strategies Credit Hours: 3

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