Digital Media Strategies   [Archived Catalog]
2019-2020 Academic Catalog
   

COMM 3380 - Digital Media Strategies


Creating, implementing and analyzing the success of digital media strategies for a business or organization. Students will use social media platforms, content creation techniques, and analytics tools to make strategic decisions for a digital media campaign.

Prerequisite(s): MKTG 3490  or COMM 3830  or consent of Instructor

Credit Hours: 3

Term Offered: Spring, Fall