Introduction To Advertising   [Archived Catalog]
2019-2020 Academic Catalog

COMM 1900 - Introduction To Advertising

An overview of the world of advertising. The foundation of advertising, the advertiser-agency partnership, the advertising environment, audience definition, research and planning, objectives, advertising strategies, and media choices. This course is a prerequisite for all other advertising courses.

Credit Hours: 3

Term Offered: Fall, Spring