Services Marketing   [Archived Catalog]
2017-2018 Academic Catalog

MKTG 385 - Services Marketing

This course deals with the marketing of products which are services and how service can be used in the marketing of products which are primarily viewed as goods.  It has a special emphasis on understanding service quality and the creation, implementation, and evaluation of strategies aimed at gaining competitive advantage by delivering it.

Prerequisite(s): Prerequisite(s): MKTG 240  

Credit Hours: 3

Term Offered: Spring