Marketing Research   [Archived Catalog]
2017-2018 Academic Catalog

MKTG 400 - Marketing Research

Research methodology and the application of current research techniques in solving marketing problems. Includes research activity encompassing all aspects of research from problem definition to report presentation.

Prerequisite(s): Prerequisite: BUS 265  and completion of 6 hours of marketing courses.

Credit Hours: 3

Term Offered: Fall, Spring