Principles of Marketing   [Archived Catalog]
2017-2018 Academic Catalog

MKTG 240 - Principles of Marketing

An introductory course. Choosing target markets, assessing their needs, developing products and services, and delivering them at a value to the customer and a profit to the company. Developing a managerial point of view in planning and evaluating marketing decisions.

Credit Hours: 3

Term Offered: Fall, Spring, Summer