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    Harding University
   
 
  Jul 28, 2021
 
2021-2022 Academic Catalog 
  
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2021-2022 Academic Catalog

Marketing Major


The expected Program Learning Outcomes for this major are:

  • Graduates with a degree in marketing will:
    • be trusted employees who consistently demonstrate a high level of ethical awareness and behavior.
    • have the skills needed to begin and progress in careers as marketing professionals.
  • Marketing students will be able to:
    • work in a group to construct and present a cohesive and comprehensive marketing plan.
    • work in a group to construct and present a comprehensive and high quality Integrated Marketing Communications project.
    • work in a group to construct and present a comprehensive and high quality marketing research project.