Marketing Major

The expected Program Learning Outcomes for this major are:

• Graduates with a degree in marketing will:
  • be trusted employees who consistently demonstrate a high level of ethical awareness and behavior.
  • have the skills needed to begin and progress in careers as marketing professionals.
• Marketing students will be able to:
  • work in a group to construct and present a cohesive and comprehensive marketing plan.
  • work in a group to construct and present a comprehensive and high quality Integrated Marketing Communications project.
  • work in a group to construct and present a comprehensive and high quality marketing research project.